Why I Decided To Rebrand

Welcome to Short Girl Long Jacket! This is what I’ve been working on, turning Looking Glass into a new blog.

I was proud of what Looking Glass had become and (most of) the content I’d created, which is why I decided to rebrand instead of starting a whole new blog. But there was always one thing that bothered me. The name Looking Glass wasn’t original, unique, or relevant to my blog topic.

Why I Decided To Rebrand

The reason I started blogging was because of my boyfriend. Shortly after he started blogging, he kept on telling me I should make one too. One morning he texted me to come up with a blog name by the end of the day. I mentally brainstormed all day and came up with Looking Glass, because I like Alice in Wonderland.

But there are so many Looking Glasses out there. Google it and you’ll find hair salons, a rock band, and an assortment of societies/groups. Plus there are plenty of fashion blogs with Alice in Wonderland-themed names. I always wanted an original and clever blog name like Man Repeller or Kayture.

Looking Glass was also messy content-wise. In the beginning I didn’t really know what I was doing. I experimented with lifestyle and beauty posts – I had one random hair post. I wanted a petite fashion blog from the start, but there were moments where I strayed off the path. Now I want to focus on what I do best – petite fashion.

Coming Up With Short Girl Long Jacket

This time, instead of just thinking of names I brainstormed on paper. I wrote down a bunch of words that I like/have meaning to me. Everything from my favourite fabrics to my favourite bands. It didn’t take me too long to come up with Short Girl Long Jacket, which I fell in love with. It’s the original, clever, and relevant blog name I always wanted.

It’s a play on two things. Props if you’ve already guessed them. The first and most obvious is from the song Short Skirt Long Jacket by Cake. I’m not even a huge Cake fan, but I’ve always loved the song and the woman described in it. She’s smart, confident, and stylish. When I listen to the song I want to be her, like that episode of Broad City when Ilana meets the Deals Deals Deals investor. Here are some lyrics:

With fingernails that shine like justice
And a voice that is dark like tinted glass
She is fast, thorough, and sharp as a tack
She’s touring the facilities and picking up slack
I want a girl with a short skirt and a long, long jacket

The other thing it plays on is what I believe to be the most important rule for petite styling, and that is creating vertical lines (that elongate your body). This can be done with stripes, high waisted bottoms, or long jackets. It also sort of represents my style because I love slightly oversize clothes.

So that’s it! Thanks for reading and following me to the new blog. I hope you like it as much as I do, let me know what you think in the comments. I’ll leave you with the song that inspired the name.

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28 Comments

  • Paola Lauretano

    Such a cool idea Maria, I love the new name!
    Kisses, Paola.
    Expressyourself

  • Seline

    I love the new name! It’s very creative and it perfectly fits with your style and the topics you’re writing about:)

    Moreover I can totally understand your decision to rebrand. I’ve been thinking about the same thing for the last weeks, too. Still I couldn’t come up with a good name so far – in case you want to help me, please to! I would love to hear your ideas:D

    Can’t wait to read more over here!

    xx Seline
    SEL’S CLOSET

    • Maria

      Thanks so much Seline!

      It really helped me to brainstorm on paper. Make a list of everything you like that and is relevant to your blog topic, then you can combine and play around with words until something clicks 🙂

      xx

  • Sharon Wu

    great post babe! love the new name and can’t wait to see what’s to come in your future here 🙂 xo, sharon

    http://www.stylelullaby.com/fashion/nouveau-western-vibes-festival-season/

    • Maria

      Thanks Sharon! x

  • Batsheva

    I am giving you a standing ovation right now, Maria. WOOHOOOOOOOO!!! THIS REBRANDING IS AWESOME!!!!!!!!! Your confidence and personality really shone through in this post, and I can’t wait to see what you have in store for us. I am a petite little cupcake at 5 feet, so I’m so happy that you are focusing on what you love and are confident in, and something that is so needed in a fashion world full of giant twigs. I loved this post, and thanks for introducing me to cake as well– never heard of them before this!

    https://cynicalduchess.blogspot.com

    • Maria

      Aw you’re making me blush! But really thanks, that means a lot. I feel like I’m starting this blog off on the right foot 😀 Also petite cupcake is the best description ever! xx

  • Jeanne

    So cool that your boyfriend blogs. Not many guys do. And congrats on rebranding!

    http://www.jeannieinabottleblog.com

    • Maria

      He focuses more on YouTube now but yeah, he’s shown me a lot! Thank you 🙂

  • Paola Lauretano

    Have a lovely day Maria!
    Kisses, Paola.
    Expressyourself

  • Nicola

    Absolutely love the new name. I changed my blog name too like two years ago and am still very happy with that :*

    xx Nicola
    http://www.morningelegance.de

    • Maria

      Thank you Nicola! I’m glad I made the change 🙂
      xx

  • Mónica Sors

    Changes always produce nice things! Good luck with the rebrand!
    xx
    Mónica Sors
    MES VOYAGES À PARIS
    NEW POST: PFW STREET STYLE BEST OUTFITS II

    • Maria

      Thanks Monica! xx

  • Kamara Williams

    As someone who has rebranded my blog as well, I think it’s a great idea. Thanks for sharing the back story behind the change and best of look in your new venture!

    • Maria

      Thanks Kamara! It seems to be a pretty popular thing.

  • Michaela

    You can be proud of you 🙂 It’s really a well thought idea and I love the new name 🙂

    Looking forward to more posts!

    The weekend is gonna be so lovely warm. I hope you have an enjoyable day too and I hope to see you on my blog too 🙂

    Best
    Michaela

    Michaelablog
    Bloglovin

    • Maria

      Thanks Michaela! Have a great weekend too 🙂

  • HsinWei

    I like your new blog name. I thought about having fancy name when I re started my blog and at the end , I think it is very important to make it clear and straight forward about what you try to deliver through your blog. It is a digital world nowadays, (sadly but it’s true that) nobody has all day long to understand your meaning of the meaning of the meaning. A name delivers the content is the best!

    • Maria

      Thank you! Yeah, that’s true. I think that was holding me back with my old blog because the name was unclear. I guess this new name is fancy but I think it’s clear too, so the best of both worlds.

  • Neguine

    Rebranding is definitely a tough mission but I think you did a great job my love! The name screams Maria and I truly truly love it! And you! Always <3

    • Maria

      Thanks so much Neguine! Lots of love x

  • Christina Gliati

    Alright! Now that I see the words “short girl” I know I am in the right place ha ha! Really that’s exactly what this blog is about. Go ahead that’s a nice changeI’m looking forward to all that’s coming.Kisses!

    • Maria

      Thank you Christina! That was the goal 😀
      xx

  • Nataliya

    Congratulations on rebranding, Maria! I think it’s a brilliant decision to solidify who you want to be before you move on any further. I also like the fact that you explained exactly what happened and your name brainstorming process. I’m sure a lot of people would find it helpful in their own blogging journey. 🙂

    xo
    N
    Style Tomes

    • Maria

      Thank you! It made such a difference from the first time I tried to choose a blog name so I had to share. 🙂
      xx

  • OnTrend

    I like this post
    http://ontrend.cf/?p=437

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