There are some brands that have really nailed it when it comes to marketing. When you hear the name, you always see a specific mental image.
Levi’s is one of them. As soon as I hear that iconic name, I think of the simple things in life (American style). Hanging out somewhere scenic in jeans and a t-shirt. Levi’s is the symbol of denim – cool, effortless comfort.
This post is the first half of a spotlight on the new Levi’s Made & Crafted line. It’s basically Levi’s take on luxury: the garments – which aren’t just jeans – are made with premium fabrics (cashmere and silk woven with cotton and wool), real indigo and natural dyes, and all the garments are individually crafted.
To be honest I don’t find that Levi’s jeans are always petite friendly, but they have amazing jackets and great basic tees. I had fun layering a denim jacket under a leather jacket, while my taller friends Melissa and Albert (Menard Agency) showed off the jeans and the menswear. Turns out that Levi’s are also masters at biker and bomber jackets!
This shoot was perfect for embracing the true Levi’s spirit. A few friends enjoying a pretty fall afternoon while looking good without trying too hard. It was one of the funnest shoot’s I’ve done because we were just talking and goofing around the whole time.
Hope you enjoy and I’d love to know what denim means to you!
Photos by Jon Pernul
ALL CLOTHING BY LEVI’S PREMIUM EXCEPT FOR SHOES & MY LEGGINGS